Mercedes-Benz First Cover Insurance.

With First Cover, you can drive away with 7 days free comprehensive Motor Insurance when you buy a new or used Mercedes-Benz from a Mercedes-Benz Retailer.

You'll receive an annual quote before your First Cover documents are sent to your Retailer, which means you'll have everything ready when it comes to collecting your new vehicle.

Mercedes-Benz First Cover features include:

  • Guaranteed repairs at a Mercedes-Benz Approved Repairer, using genuine Mercedes-Benz parts
  • 24/7 UK accident recovery to your nearest Mercedes-Benz Approved Repairer
  • UK call centre
  • Unlimited cover for in-car audio and telecommunication equipment (including COMAND systems), fitted by the factory or Retailer
  • Your 'No Claims Bonus' is unaffected if you are involved in an accident with an uninsured driver which is not your fault
  • Courtesy car as standard
  • New Car Replacement - if you've owned your vehicle from new, and it's written off or stolen and not recovered in the first 12 months of purchase, we will replace it with a new vehicle of the same make, model and specification
  • Uninsured Loss Recovery up to £100,000
  • Personal belongings covered up to £500
  • We will pay for the replacement of locks and keys if your keys are lost or stolen
  • If you wish to apply for your 7 day complimentary Motor Insurance please click the link below.


    Alternatively, call us on the number provided below to receive a no obligation annual quotation and activate your first cover.

    Mercedes-Benz First Cover: 0345 605 6507

    Calls may be recorded and/or monitored.

    Our lines are open Monday – Friday 9.00am – 7.00pm and Saturdays 9.00am – 4.00pm.

    Mercedes-Benz Insurance is sold and administered by Lloyd Latchford Group Limited, trading as Mercedes-Benz Insurance. Lloyd Latchford Group Limited is authorised and regulated by the Financial Conduct Authority, register no. 496330. Lloyd Latchford Group Limited is registered in England (company no. 05988054). Registered office: 3 Redman Court, Bell Street, Princes Risborough, Buckinghamshire, HP27 0AA